Global market leader in paper-based packaging solutions Graphic Packaging International has collaborated with start-upMergulo, which produces a premium plant-based butter alternative, to deliver an innovative sustainable paperboard packaging solution that reflects the brand’s natural philosophy.
Plant-based food is one of the UK’s fastest-growing sectors, with sales of meat-free foods expected to be in excess of £1.1 billion by 2024, according to Mintel1.
“The teams discussed and developed many innovative features, such as a hinged lid, friction closure and pull-down front section for easy access to the contents. This high-level of innovation did not compromise sustainability. The grease-resistant board is free from standard plastic layers, and the one-piece construction has been designed to optimize the sheet and reduce waste. In addition, the packaging is widely recyclable within the paper stream in the UK according to On-Pack Recycling Label (OPRL) guidelines,” commented Tom Garsed, marketing, design and innovation manager at Graphic Packaging International.
The teams carried out extensive testing to ensure a fit-for-purpose board was selected, preventing the risk of wicking or staining due to the product’s high fat content. This was important not only to protect and preserve the contents of the pack, but also to help buildMergulo’sstatus as a trusted brand.
“Many elements of this pack reflect theMergulobrand’s environmental mission, such as the reduced plastic content versus standard butter packaging and the absence of metallic foil, leading to a more natural look,” Garsed added. “The teams have collaborated extremely well under challenging circumstances to develop a premium yet sustainable pack.”
Mergulois currently available in Whole Foods Market, Vegankind (online) supermarket and Planet Organic.